Start with the work.
Your website has to answer three questions quickly: Is this for me? Can this business solve my problem? What should I do next? If visitors have to piece the answers together, more pages and effects may only add friction.
What a project can cover
- Clarify the audience, offer and primary action.
- Plan the page hierarchy, useful copy and real proof.
- Design and develop layouts for phones, tablets and desktop screens.
- Connect the agreed inquiry or purchase path, with clear success and error states.
- Check links, forms, keyboard access, loading behavior and search metadata before release.
AN ILLUSTRATIVE STARTING POINT
Example scope: a service business landing page
A business needs people to request an estimate. An initial scope could include one landing page, a concise service explanation, owner-supplied project photos, common questions and a project inquiry flow. A customer portal, booking system and payment processing would be separately scoped if they are needed. This is an illustrative project, not a claim about a past client.
Know what success looks like.
Agree on the visitor's main action before development. At handoff, someone should be able to understand the offer on a small screen, navigate by keyboard, and complete that action. Confirm where inquiries arrive using a real delivery check; a button animation alone is not proof that a lead reached you.
Bring these questions to the brief.
- Who is the ideal customer, and what should they do on the page?
- Which services, photos, testimonials and brand materials can you provide?
- What happens after an inquiry, and which inbox or system should receive it?
- Which existing pages or integrations need to be preserved?
Planning with a colleague? Use the free project-scoping worksheet to agree on the first useful release.